We use Google Tag Manager (GTM-XXXXXXXXX) as our digital toolbox. It helps us organise and manage all the other little scripts (like the ones for analytics or ads) without cluttering our website's code.
Your control: GTM itself doesn't collect your personal data, but it helps other tools (like Analytics) do their job based on your choices.
Microsoft Clarity helps us see how people interact with our pages, like where they click or how they scroll. It's like watching a heatmap of user engagement.
How it helps you: By understanding how you navigate, we can improve our website's layout and make it more intuitive and user-friendly for you.
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